As the years go on, podcast listeners continue to grow and grow. When listening to podcast you can choose from several different platforms. Spotify happens to be the #1 podcast platform, but you can also listen on Apple podcast, YouTube, Google podcast, and several others.
2021 is coming to an end and as of now this year has had “an estimate of 120 million podcast listeners in the country” according to the article U.S. Podcasting Industry – Statistics & Facts on the site statista.com. With these numbers. Podcasts are suggested to only grow from here. “Podcast listeners will surpass 160 million in 2023.” Stated the same article.
The top three podcasts on the platform Spotify are The Joe Rogan Experience, Call Her Daddy, and Crime Junkies. Joe Rogan made a deal with Spotify to be an exclusive Spotify podcast for 100 million dollars. Then there is Call Her Daddy who just recently signed a similar deal but for 60 million dollars. Considering these deals are possible it just goes to show how big podcasts are getting.
Why are people choosing to listen to podcasts? Why are the listeners of podcasts rising to the top? From the article 10 Powerful Statistics You Need to Know in 2021 it states that “Nearly three out of every four podcast consumers in the US say they enjoy tuning in to podcasts to learn new things”. Not only can you look to podcasts for new skills and knowledge. People also look to it for entertainment and even to pass time.
That is something people love about podcasts. They are easy to listen to and to enjoy while you are doing work, driving, and just in your own downtime. People will continue to love and listen to podcasts. Making the world of podcast grow every single day.